Google Tag Manager Tutorial For Free Part-2 | Tip

The Component of Google Tag Manager

Google Tag Manager Tutorial For Free Part-2 | Tip


A very warm and healthy Good morning ☀ , Good afternoon, Good evening to every visitor who is with us throughout our tutorial.

If you are new I will suggest you visit our first part. There we have described Google tag manager and integration in the website.

As we have discussed Google tag manager in the first part.

In this article, you will find. Some important and main components of Google Tag Manager which is very useful for us in every aspect of developing.

Let’s start our journey through the second part of Google tag manager tutorial.

Following are the topic that we will cover in this Article

  • What is the tag in Google tag manager? 
  • What is meant by triggers? 
  •  Meaning of the variable?
  • What are templates?

What is Tag in GTM? 

As I have discussed in the first part of our tutorial.

Tags are the hidden ☠️☠️ keywords within a web page that define how your web browser must format and display the content.

These are the segments of code which are provided by analytic marketing and support vendors that help us to integrate their product in websites or mobile apps. With GTM you no longer need to add this tag directly to your root file instead of that You configure and publish tags and how they fire from within the tag manager user interface.

Google tag manager natively supports many Google and third party tag configurations.

If you want to add some custom tags You can use it very easily.

 Custom tags may be used to implement tags that are not supported by tag managers native templates.

 When we refer to tags used in the analytics and marketing industry, we refer to code that an organization provides to install the desired product or functionality on your website or mobile app.

How to use tag discuss in the third part of the tutorial

What is meant by Triggers? 

Tags fire in response to events. A trigger is used to listen to your web page on a mobile app for certain types of events like form submission, click, or page views. Triggers tell the tag to fire when the specified condition is met

It is necessary to have at least one trigger to fire on a specific event.

These are evaluated when code on a page or app is executed, and associated are fired or blocked when trigger conditions are fulfilled.

Create a new trigger

To create a new trigger:

  • Click Tags and then New.
  • Then Trigger Configuration.
  • Select the trigger type you would like to create.
  • Complete the setup for the selected trigger type.

Create a trigger from a tag definition

  • Then Click Triggering.
  • Click + Add.
  • Click Trigger Configuration.
  • Select the trigger type you would like to create.
  • Complete the setup for the selected trigger type.
  • Edit a trigger

How to edit triggers?

  • Click Triggers.
  • Kick the name of the trigger you want to edit.
  • Click Trigger Configuration to edit the trigger.
  • Click more actions to copy, delete, view changes, or show notes for the selected trigger.

Type of Triggers.

As I have told there are many functions of Google tag manager.

There are many types of triggers that you can use on your website.

Page Views Triggers

Pageview Triggers are those types of Triggers that are used to fire when a page is loaded in the browser.

There are mainly three types of page view trigger that help to track page load event, and each type has slightly different criteria to determine when a tag should fire.

Page View: Fires immediately when the web browser begins to load a page. Use this option if you only need data generated from page impressions.

DOM Ready: Fires after the browser has finished constructing the full page in HTML and the Document Object Model (DOM) is ready to be parsed. Pageview-based tags that interact with the DOM to populate variables should use this trigger type to ensure that the correct values are available to Tag Manager.

Window Loaded: Fires after the page has fully loaded, including any embedded resources such as images and scripts.

Click trigger

These triggers are used to fire tags based on click events. When an element is clicked on a page that matches the trigger condition, Tag manager will automatically populate values for any active click-based built in variable.

YouTube Triggers

These trigger fires tag based on YouTube events. When a user clicks Youtube video at your site then tag manager records it and populate values for any active click on YouTube video.

Meaning of the variable? 

Variables are elements that change with change in condition.

Variable present in Google tag manager is other than a common variable.

What are the Built-in variables? 

The built-in variable, pre-created and non-customisable. When you create a new container, no user-defined variable present where some pre-enabled.

What are Templates? 

Templates are third party app configuration in our website. The template helps in integrating tag which is not mentioned in Google Tag Manager. There are many numbers of template present in Google tag manager, Which can be used easily throughout a website without direct integration of their code in the root file.

Some of the templates like Facebook Chat, Yandex Metric, etc are some third party templates.

Before using this template we should notice Google statement. 

These templates not mentioned in Google products. Google doesn’t take any responsibility for these templates.

We believe only that template which is marked with the green line. 

All integration and practical is in the next part of the tutorial.

Thank you for your belief in ourselves and following us.

Stay tuned with us for more knowledge about Google tag manager.

Read some handpicked article specially for you.

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