What is Google Tag Manager?
We welcome you all in our first part of the Google Tag Manager tutorial.
As I have told we are going to start a Google tag manager tutorial for free.
An important topic regarding GTM or Google Tag Manager has already discussed in the previous part.
We will start our tutorial As given in mindmap.
Following are the topics that we will discuss in this article.
- What is a Google tag manager?
- What are the benefits of Google tag manager?
- Sign up the process of Google tag manager.
- What does the Google tag manager dashboard look like?
- How to integrate Google tag manager code in your root file?
Without wasting any time let’s move to our main article.
Every point in this article is very necessary and important. So please read it carefully.
What is Google Tag Manager?
Google tag manager developed by Google on 1st October 2012. Google Tag Manager or GTM is a free tag management platform which enables marketers to deploy and track marketing data by easily adding a script of code.
It allows marketers to track the conversion of a website or app that enables retargeting, analytics and more without the intervention of Webmaster or any other web developer.
We face many problems while adding a code in our website but when we use Google tag manager, we have to just simply add our code in the tag and it works on 🔛🔛
What did an official site say about Google Tag Manager?
As we know Google is a top leading company throughout the world.
Let us see what they say about the time management system.
Let’s analyse Google official statement about the tag management systems.
Tag management made easy.
Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.
Of course, tag management became easy using Google Tag. It helps in managing websites without editing any code. They provide an easy, reliable and best way to deploy various codes.
Designed to work together.
Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency
I have personally observed, tag managers work seamlessly with third-party tags like Facebook pixel, linked, etc as well as with Google products.
That is why GTM is considered as a best Tag Management System as it provides opportunities to deploy third-party tags
What are the benefits of Google tag manager?
Increase your Eligibility
It is very helpful in adding and updating your own website tag for better understanding about conversion rate site analytic and much more.
Easy to Integrate
GTM supports third party tags and can be easily integrated into our website.
Work with Organization
It allows our team to work efficiently. While multi involvement testing lets us publish different types of environment to ensure things are working as expected.
GTA also launched tag manager 360 which gives more using telling access with a defined level of access to certain pages.
Features of GTM (Google Tag Manager)
Accelerated Mobile Pages (AMP) Support
Simplify and deploy your tag on the AMP page without any problem and error.
Asynchronous Tag Loading
A question will stick everybody is mind.
What does asynchronous mean?
Asynchronous means independent from each other, there are various tags which are dependent on each other that make it difficult while loading every type of tag and also reduces the site speed.
Google tag manager Provide asynchronous loading facility in which all tags are independent of each other.
Mobile App Support
With Firebase support, you can update marketing metrics at-will and send that data to Google and other partners, such as Kochava, Tune, AppsFlyer, Apsalar, and Adjust.
You can temporarily disable a tag from firing without having to delete the tag or adjust its triggers — perfect for troubleshooting or working on a timed campaign.
Maintain control over your site’s security. Define specific tags or tag types that can be fired from your pages.
With tag sequencing, you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect.
There are many features of Google tag manager which can be discussed later.
Sign up the process of GTM
Actually, Google tag Manager or GTM provides a free sign up without any price that is best for a beginner as well as for Enterprises.
It provides you with a very easy signup process without any price or plans.
Follow the given step to Sign Up
- Open Google tag manager official site.
- Click on the tag management system.
- On the homepage of GTM click on start for free.
- Sign up with your Gmail account
Yeah 😄😄😄 It’s all done
What does the Google tag manager dashboard look like?
Is everyone glad to see how the Google tag manager dashboard looks?
Let’s see it.
After signing up you will be directly redirected to GTM dashboard.
You will see a pretty blue and green colour divisions are made. It looks too beautiful 😍💓😘💞
Feature of GTM Dashboard
- Best graphical user interface dashboard
- Several division help in overcoming from confusion
- Have a clear cut about several divisions and their work.
- On the left side, there are many important components. Which will be discussed later in the tutorials.
- It has a workspace for our test and various practices
Its dashboard is divided into parts.
- Left Corner:- It consists of the main component like Tags, Triggers, Variable, Workspace. All these component would be discussed in Part 2
- Center:-It has 6 divisions i.e
- Add a new tag.:- It is a place where new tags can be created
- Add a new workspace:- Place to work
- Live Tags:- Place where we can see all the live tags
- Workspace Changes:- Pace where all changes in the workspace are seen
- History:- As its name suggests it shows the history of all the tags
How to Integrate GTM ( Google Tag Manager) Code in Site
Overall it is the main part of this tutorial. The integration of code in the right place is a must for everyone for the best performance.
Follow the Given Steps To integrate the code
- After sign up a snippet of code is visible
- Copy the code
- Paste the first one at between <head> </head> ( Recommended at the top)
- Second code should be pasted in the starting of the <body>
Now it’s all done.
Frequently Asked Questions.
How to install Google optimize in Blogger?
Configure Optimize in Tag Manager.
Click Tags > New.
Click the Tag Configuration.
Choose Google Optimize.
Enter your Optimize container ID.
Select a Google Analytics Settings variable on 🔛 which you want to track.
Click Save and save the tag without triggers.
Open the Analytics page view tag for the Analytics property linked to your Optimize container.
Click Tag Configuration then Advanced Settings then Tag Sequencing.
Check the box to fire a tag before this tag fires.
Under the Setup Tag heading, click the menu and select the desired Optimize tag.
Configure the Optimize tag to fire once per page, then save it.
Publish your Tag Manager container for the changes to take effect.
Learn more about tag manager in our tutorial which is for free..
Click here to visit.
Best practice for placement of snippet.